Fostering sustainable and inclusive WASH marketing systems with informal settlements of the Pacific


Research project overview

This project was a multidisciplinary and participatory action research to examine the possibility of WASH marketing systems as an approach to achieve WASH outcomes for Melanesian communities of the Pacific, in particular informal urban or peri-urban communities. We developed a WASH Marketing Exchange systems Framework, which describes the nature of WASH exchanges that should be leveraged in informal settlements, and the requirements of the enabling environment to foster and support these WASH exchanges.

Project category:

Applied Research

Key areas of work:

Water, Sanitation and Hygiene (WASH


Australian Department of Foreign Affairs and Trade

Project date:

January 2017

Project location:

Western Pacific


This project delivered a number of outputs targeted to civil society organisations, communities, national and provincial governments, water and sanitation private sector actors, and other development partners (such as donors). These are designed to share the best approaches to fostering demand-led marketing strategies for achieving WASH outcomes for Melanesian communities of the Pacific. Outputs include:

WASH and climate change adaptation in the Pacific (PACCWASH Project)

This project integrated climate change impacts and current practices to develop a framework to enable communities and water managers to navigate from understanding impacts to evaluating adaptation options for water supply and sanitation.

Read more about the project here.


  • Griffith University
  • Monash University
  • Water Institute at the University of North Carolina
  • University of Alabama
  • University of the South Pacific