Research project overview
This project was a multidisciplinary and participatory action research to examine the possibility of WASH marketing systems as an approach to achieve WASH outcomes for Melanesian communities of the Pacific, in particular informal urban or peri-urban communities. We developed a WASH Marketing Exchange systems Framework, which describes the nature of WASH exchanges that should be leveraged in informal settlements, and the requirements of the enabling environment to foster and support these WASH exchanges.
| Project category: |
Applied research |
| Key areas of work: |
Water, Sanitation and Hygiene (WASH) |
| Client: |
Australian Department of Foreign Affairs and Trade |
| Project date: |
January 2017 |
| Project location: |
Western Pacific |
Outputs
This project delivered a number of outputs targeted to civil society organisations, communities, national and provincial governments, water and sanitation private sector actors, and other development partners (such as donors). These are designed to share the best approaches to fostering demand-led marketing strategies for achieving WASH outcomes for Melanesian communities of the Pacific. Outputs include:
- Guidebook for practitioners and professionals working with communities on water, sanitation and/or hygiene:
Barrington, D.J., Bartram, J., Meo, S., Saunders, S.G., Shields, K.F., Sridharan, S, and Souter, R.T. (2017). Fostering water, sanitation and hygiene (WaSH) marketing exchanges using participatory processes: a guide for working with residents of informal settlements in the Pacific. International WaterCentre: Brisbane, Australia. ISBN: 978-1-921499-05-0
- Research brief summarising key findings:
Souter R, T., Barrington, D.J., Sridharan, S., Shields, K., Saunders, S. G., Meo, S., Bartram, J. (2017). Research Brief: Fostering WASH marketing exchange systems in informal Melanesian settlements. International WaterCentre, Brisbane, Australia.
- A series of briefs for Policy-makers and WASH Program designers:
Shields, K.F., Souter, R.T., Barrington, D.J., Sridharan, S., Saunders, S.G., Meo, S., Bartram, J. (2017). Policy Brief: Melanesian WaSH policy environments to foster inclusive WaSH marketing exchanges. International WaterCentre, Brisbane, Australia.
Shields, K.F., Souter, R.T., Barrington, D.J., Sridharan, S., Saunders, S.G., Meo, S., Bartram, J. (2017). Policy Brief: Enabling environments that support sustainable, effective and inclusive WASH marketing exchanges. International WaterCentre, Brisbane, Australia.
Barrington, D.J., Sridharan, S., Saunders, S.G., Shields, K.F., Meo, S., Bartram, J., Souter, R.T. (2017). Programmers’ Brief: Using participatory processes to engage informal settlements and enabling actors in improving WaSH. International WaterCentre, Brisbane, Australia.
Sridharan, S., Barrington, D.J., Shields, K.F., Saunders, S.G., Souter, R.T., Meo, S., Bartram, J. (2017). Programmers’ Brief: Towards WaSH programs that enhance and measure sustained wellbeing. International WaterCentre, Brisbane, Australia.
Barrington, D.J., Sridharan, S., Souter, R.T., Saunders, S.G., Shields, K.F., Meo, S., Bartram, J. (2017). Programmers’ Brief: Building on existing marketing exchanges in Melanesian informal settlements to improve WaSH. International WaterCentre, Brisbane, Australia.
- Short video for WASH policy-makers and practitioners
IWC (2017). Project video: Improving the wellbeing of people and communities in Melanesia through WaSH marketing exchanges. International WaterCentre, Brisbane, Australia. 11 min
