Western Pacific Sanitation Marketing and Innovation Program

Western Pacific Sanitation Marketing and Innovation Program


IWC are working in partnership with Live and Learn to improve gender-appropriate access to water and sanitation facilities in the Solomon Islands, PNG, Fiji and Vanuatu.


Project Category: Applied research
Key Areas of Work: Sanitation Marketing, WASH
Client: Live and Learn Environmental Education / AusAID

WPSMIP wil be delivered by a consortium of Live & Learn Australia (Lead) International Women’s Development Agency (IWDA) and International WaterCentre (IWC) working alongside in-country locally registered offices of Live & Learn.

Project Date: April 2013 – April 2017 (current)
Project Location: Solomon Islands, PNG, Fiji, Vanuatu


Update - Western Pacific Sanitation Marketing and Innovation ProgramThe project is designed to improve access to non-subsidised improved sanitation for people of all ages, genders and special needs through the establishment of local enterprise groups (locally organised small business or co-operatives).

Sustainability is established by self-generated profit, cash flow and micro finance. Sustainability is also maintained by developing skills and knowledge of good appropriate sanitation options and construction techniques inside target communities with a high sense of ownership.

This process leads directly to improved community health and well-being and gender equality, and adds an income stream to the community. Indirectly this project also leads to improved school attendance and education.

This ‘phase 1’ project is designed to develop and test the tools required to facilitate Sanitation Marketing on a larger scale in Western Pacific Countries. This project operates through four sites in Papua New Guinea, Solomon Islands, Vanuatu and Fiji.

IWC received AusAID funding to a three-year research project building a deeper understanding about the opportunities for market-place solutions to WASH service delivery. The research built knowledge about:

  • the motivations and desires of consumers as well as their willingness to pay
  • the enabling community and government environments
  • and the products and services suited to Pacific cultures and environments.

The program also worked to ensure that these improvements last, through delivery of long-term behaviour change programs and capacity building within communities, government and local civil society organisations.

Activity Description:

The program included:

  • Demand-driven delivery of WASH services through empowerment of communities to sustain WASH cooperatives and service
  • Capacity development of local governments to provide on-going support to community WASH cooperative
  • Service-delivery support
  • Action research on sanitation marketing to add to the evidence-base for sanitation marketing approaches in small island countries



Read about the key outputs of the project and resources being developed and tested at Live & Learn’s project newsletter: www.livelearn.org/projects/sanitation-marketing-western-pacific

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