USING F.O.A.M.S. A LOOK AT HYGIENE PROGRAMMING IN THE PACIFIC
The FOAM framework, developed by Coombes & Devine (2009), describes the four key elements of hygiene promotion programs that need to be considered to achieve sustained behaviour change Focus, Opportunity, Ability and Motivation.
This framework was adapted for use in the publication Sharing experiences: Effective hygiene promotion in South-East Asia and the Pacific (WaterAid Australia, International WaterCentre & IRC, 2010), where FOAM became FOAMS, the addition of and highlighting the importance of sustaining behaviour change. Workshops in Fiji (attended by the private sector, government representatives and NGOs) and the Solomon Islands (INGO working in WASH with practitioners from Solomon Islands, Vanuatu, PNG) where attendees used the FOAMS framework to analyse their hygiene work indicated that there is a critical need for improvement in the WASH.
The presentation outlines the key findings of these workshops, discuss how these findings relate to global sanitation and hygiene promotion approaches, and explore possible ways forward. In particular, the need for WASH practitioners to design programs with a budget and resources dedicated to hygiene and to understand what really drives hygiene behaviour change at an individual and collective level (the motivation is rarely health!) are essential for sustainable hygiene interventions